Interconnect and Cable Assembly Technology Centre
A new webpage for Acal's updated site
My Work
Here is a showcase of some of my work, to show you the range of topics I have covered so far including B2B and B2C work.
Origination Engine Newsletter - First edition
This was used as part of our launch strategy for Origination Engine.
The ICE Framework: Cut through marketing chaos to focus on what matters
The ICE framework cuts through this chaos by forcing data-driven decisions about what truly deserves your limited time and resources, helping marketers focus on activities that move the needle rather than just move the to-do list.
What is the ICE Framework?
ICE stands for Impact, Confidence, and Ease. It’s a simple scoring system that helps you evaluate each marketing project or task list against three critical factors:
Each factor gets scored from 1–10 (1 being the lowest). Add the scores toget...
What is the ICE Framework?
ICE stands for Impact, Confidence, and Ease. It’s a simple scoring system that helps you evaluate each marketing project or task list against three critical factors:
Each factor gets scored from 1–10 (1 being the lowest). Add the scores toget...
Book Review – I bet You’d Look Good in a Coffin by Katy Brent
One of my most successful book reviews to date, from my own book website, Lizzie's Little Book Nook
What are the benefits of using UV water disinfection within the catering industry?
The Complete Guide To Account Based Marketing (ABM) | Generate UK
A whitepaper explaining what ABM is, where it is used and how it helps businesses.
Share of Voice – The Argument For Not Cutting Your Marketing Budgets | Generate UK
Learn why you shouldn’t look to cut your marketing spend, and perhaps why you should even increase it. Share of Voice (SoV) is a measure of the market your brand owns compared to your competitors when advertising, and could be your secret weapon for growth in the coming months and years.
