Liz Stephens

Freelance Copywriter & Digital Marketing Consultant

Whether you are seeing a drop in SEO rankings, not enough time/ resources to create fresh, engaging copy to enhance your position as a thought leader or looking for more ways to stay ahead of the competition, I can help.

Low cost, DIY Halloween Costume Ideas for Children | Easy2name | Easy2Name

That’s right, it’s nearly that time of the year again. The night when mini witches and baby vampires are seen hand in hand, roaming the streets with bags filling up with sweets. When cobwebs become decorations and pumpkins illuminate our front doors, casting an eerie glow on our path.We love Halloween here; it is the perfect time to be creative with all things spooky and scary. But All Hallows Eve doesn’t have to be an expensive time. To save you money, we are here to share some great DIY costum...

The ICE Framework: Cut through marketing chaos to focus on what matters

The ICE framework cuts through this chaos by forcing data-driven decisions about what truly deserves your limited time and resources, helping marketers focus on activities that move the needle rather than just move the to-do list.
What is the ICE Framework?
ICE stands for Impact, Confidence, and Ease. It’s a simple scoring system that helps you evaluate each marketing project or task list against three critical factors:
Each factor gets scored from 1–10 (1 being the lowest). Add the scores toget...