Liz Stephenshttps://www.lizstephensmarketing.comRSS Feed for Liz StephensenFri, 04 Sep 2026 00:00:00 +0100Interconnect and Cable Assembly Technology Centrehttps://media.journoportfolio.com/users/521717/uploads/7ea15da3-1794-41eb-a306-8d1965d9c036.pdfA new webpage for Acal's updated siteFri, 04 Sep 2026 00:00:00 +0100https://media.journoportfolio.com/users/521717/uploads/7ea15da3-1794-41eb-a306-8d1965d9c036.pdfOrigination Engine Newsletter - First editionhttps://www.linkedin.com/pulse/pinpoint-best-fit-targets-investment-ma-business-development-xxvlf/?trackingId=gzT5ZanfTKOS74AStgQGnQ%3D%3DThis was used as part of our launch strategy for Origination Engine.Fri, 04 Sep 2026 00:00:00 +0100https://www.linkedin.com/pulse/pinpoint-best-fit-targets-investment-ma-business-development-xxvlf/?trackingId=gzT5ZanfTKOS74AStgQGnQ%3D%3DLinkedIn Posthttps://www.linkedin.com/pulse/from-single-company-name-precision-target-list-seconds-megabuyte-nq0re/?trackingId=4ZwSRDA4S3iPnrqkGTFe8A%3D%3DFri, 04 Sep 2026 00:00:00 +0100https://www.linkedin.com/pulse/from-single-company-name-precision-target-list-seconds-megabuyte-nq0re/?trackingId=4ZwSRDA4S3iPnrqkGTFe8A%3D%3DIs content still king in 2025?https://www.linkedin.com/posts/bright-innovation-uk_is-content-still-king-ugcPost-7320752144003784704-5MQM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAL48eUBbdSp0oPa5hKxn4uak-3poThNvREA LinkedIn article I wrote whilst at Bright discussing whether content really is still king in the age of AI.Fri, 04 Sep 2026 00:00:00 +0100https://www.linkedin.com/posts/bright-innovation-uk_is-content-still-king-ugcPost-7320752144003784704-5MQM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAL48eUBbdSp0oPa5hKxn4uak-3poThNvREThe ICE Framework: Cut through marketing chaos to focus on what mattershttps://www.brightinnovation.co.uk/the-ice-framework-cut-through-marketing-chaos-to-focus-on-what-matters/The ICE framework cuts through this chaos by forcing data-driven decisions about what truly deserves your limited time and resources, helping marketers focus on activities that move the needle rather than just move the to-do list. What is the ICE Framework? ICE stands for Impact, Confidence, and Ease. It’s a simple scoring system that helps you evaluate each marketing project or task list against three critical factors: Each factor gets scored from 1–10 (1 being the lowest). Add the scores toget...Wed, 03 Sep 2025 00:00:00 +0100https://www.brightinnovation.co.uk/the-ice-framework-cut-through-marketing-chaos-to-focus-on-what-matters/Book Review – I bet You’d Look Good in a Coffin by Katy Brenthttps://lizzieslittlebooknook.co.uk/2025/01/30/book-review-i-bet-youd-look-good-in-a-coffin-by-katy-brent/One of my most successful book reviews to date, from my own book website, Lizzie's Little Book NookThu, 30 Jan 2025 00:00:00 +0000https://lizzieslittlebooknook.co.uk/2025/01/30/book-review-i-bet-youd-look-good-in-a-coffin-by-katy-brent/The Complete Guide To Account Based Marketing (ABM) | Generate UKhttps://www.generateuk.co.uk/resources/the-complete-guide-to-account-based-marketing-abm/A whitepaper explaining what ABM is, where it is used and how it helps businesses.Wed, 28 Oct 2020 00:00:00 +0000https://www.generateuk.co.uk/resources/the-complete-guide-to-account-based-marketing-abm/Share of Voice – The Argument For Not Cutting Your Marketing Budgets | Generate UKhttps://www.generateuk.co.uk/resources/share-of-voice-the-argument-for-not-cutting-your-marketing-budgets/Learn why you shouldn’t look to cut your marketing spend, and perhaps why you should even increase it. Share of Voice (SoV) is a measure of the market your brand owns compared to your competitors when advertising, and could be your secret weapon for growth in the coming months and years.Tue, 07 Apr 2020 00:00:00 +0100https://www.generateuk.co.uk/resources/share-of-voice-the-argument-for-not-cutting-your-marketing-budgets/